tasti D-lite blog

Express Your Love (and Get Rewarded)

TastiBlogger — Fri, 03 Sep 2010 18:43:38 +0000

For several years now, we’ve been having fun listening, engaging and developing applications that allow Tasti fans to get rewarded for their loyalty both online and offline.

Back in January, we launched our “social-friendly” rewards program that allows customers to earn extra points toward free Tasti when connections to Facebook, Foursquare and Twitter are enabled.

Messages are automatically posted earning extra TastiRewards points. We recently turned on a new feature that allows these members to write their own personalized MyTasti Message that will get sent out to friends and followers when their TreatCard is swiped.

Why not get rewarded for sharing your affection for Tasti D-Lite? Check out the MyTasti Message guidelines here. We’ll also be periodically adding links to coupons at the end of TastiRewards messages so your friends can benefit from your loyalty activity.

Ready to Join?

Ask for a TreatCard at a participating location then register online at http://myTasti.com
to setup your social connections, express your love and earn more points toward free Tasti.

Tasti Celebrates Moms

TastiBlogger — Wed, 12 May 2010 20:48:53 +0000

We had a great response from our recent Mother’s Day “Moms Eat Free” event on May 9th. Moms across the country were celebrated and treated to a free cup and cone at their local Tasti D-Lite store.

We invited those who partook in the free treat celebration to grab a pic and submit it for a chance to win some Tasti prizes. Congratulations to the following Mother’s Day photo contest winners who won $200 and $100 Tasti TreatCards respectively.

1st Place: Congrats Nooshin (Mom), with picture taken by daughter Sahra, for earning our top prize!

2nd Place: Great job, Lisa, for taking this photo of Mom relaxing at Tasti after her celebratory treat!

Stay tuned on Facebook and Twitter for more contests, promotions and coupons!

TastiRewards Loyalty Program Update

TastiBlogger — Mon, 26 Apr 2010 19:59:42 +0000

It has been a few months since we kicked off our nationwide TastiRewards loyalty program so we thought we would provide an update on some additional features and benefits. You can learn more about the program basics here.

In addition to growing our participating locations list, we’ve redesigned the myTasti.com site and added Facebook as a supported social network.

TastiRewards members who opt in to earn additional points toward free Tasti by enabling social connections can now select from about a dozen different messages that will be automatically shared with friends when they make a purchase. Click here to learn more about our “social-friendly” loyalty features and how you can earn extra rewards by sharing your Tasti experience with your friends and followers on Facebook, Twitter and Foursquare.

Select locations will be periodically inserting links to coupons within the automated TastiRewards postings. So be on the lookout for messages like these:

If you haven’t taken advantage of the TastiRewards loyalty program, visit a participating location, request a TreatCard and start getting rewarded for your loyalty!

Turn Your Tweets into Treats

TastiBlogger — Sun, 17 Jan 2010 02:48:58 +0000

We’ve talked before about how Tasti D-Lite customers love to share their Tasti experiences online. As part of rolling out a new nationwide loyalty card program, we thought it would only make sense to take the typical customer rewards program to the next level.

So we recently launched TastiRewards which allows members to earn points for Tasti purchases and connect their TreatCard activity with their Twitter and Foursquare accounts which will automatically post updates (tweets or check-ins) and award extra points toward free products. Shortly after enabling the new functionality, we saw this on Twitter:

Twitter and Foursquare tell us this hasn’t been done before, so congrats to our digital loyalty pioneer Drew King (@CherryBomb13) and wife Laura Bopp who are frequent visitors to the New Rochelle, NY Tasti D-Lite.

Tasti TreatCard holders can do a number of cool things at myTasti.com:

• Get extra TastiRewards points just for signing up!
• Check your points balance online.
• After signing up, provide your birth date and you’ll get a free medium cup or cone on your birthday.
• Earn extra rewards by connecting your account to Twitter and Foursquare. Learn more.

Want to Join?

Check out our growing list of participating TastiRewards locations. Ask for a Tasti TreatCard and sign up at myTasti.com to start earning rewards!

Tasti Tweeps Help with Twaining

TastiBlogger — Thu, 17 Dec 2009 18:57:37 +0000

During a recent training class on social media, we were showing our new UAE friends how Twitter is used and sent the following message to about 2,500 followers:

Here was the response:

Needless to say, the trainees were excited to see the real-time (and fun!) response and the potential for having engaging conversations online.

Thanks again to @MomsWhoSave @Valpakcoupons @anamitra @juliaroy @RaevenWestern @ginidietrich @hilary_a and @blah2voila
for helping us twain our newest Tasti D-Lite family members!

TreatCard Hide and Seek

TastiBlogger — Mon, 07 Dec 2009 20:05:41 +0000

We thought we’d have some fun last week and hide a $50 TreatCard somewhere in Manhattan. A video (see below) would be posted at a predetermined time revealing the exact location. The first person to arrive on the scene who knew where to look would get the card.

Robert and I wondered how long it would take for someone to show up. Congratulations to Virginia who arrived just 7 minutes after the video was posted!

Follow Tasti D-Lite on Twitter for more coupons, contests and promotions: http://twitter.com/tastidlite.
Visit http://tastidlite.com/treatcard for more information on Tasti TreatCards.

Show Us Your Phone

TastiBlogger — Wed, 23 Sep 2009 15:02:05 +0000

We’ve had a lot of fun lately connecting with customers on sites like Facebook and Twitter as well as working with our franchisees on creating their own groups and accounts on the various social networks. The response from customers has been extraordinary and we continue to look for new ways to engage as these online applications become more popular.

Lately we’ve been playing around with mobile coupons which allow customers to simply show a text message instead of presenting a paper coupon. Follow us on Twitter or become a fan on Facebook to see what else we’re up to.

As we continue to localize the social media efforts, we’ve come across Foursquare which is a location based mobile application where users “check-in” at local establishments, connect with friends and earn points among other things. The potential for presenting special offers to those checking in at nearby restaurants or other establishments will allow us to interact when users are out and about.

Check out this short video to see how it works.

We’ve found that customers are already talking online with friends about the product and their Tasti experiences. As one user recently said, “Why not receive tangible goods or services for your digital activity.” To that we say; yes, why not?

You can read more about Foursquare and what we are doing here and stayed tuned in your area for more contests, promotions and specials.

Nutritional Information - Then and Now

TastiBlogger — Tue, 23 Jun 2009 19:03:39 +0000

Please welcome guest blogger Carlos Martinez, Director of Learning at Tasti D-Lite who provided this post.

Consider this: I have a choice. I have the power to control my intake of calories and fat. For a long, long time (I am an early generation Boomer) there was very little to choose from. For those of you that remember, there was a time when there was no law that required manufacturers to list ingredients and nutritional information for the products they sold. A gallon of ice cream was just that – a gallon of ice cream. See the picture?

So I have lived through some times where my choices were based solely on whether I liked the product or not (I was born in 1946). Forget the rest. Forget about calories, fat content, carbs, you name it. In the example above, things were “so good – so good for you”. We all know that things have not stayed that way. Today we can read, inform ourselves, and make a rational decision as to what we buy and eat. We have also come a long way in determining the potential effect on our system of what we eat. I cannot afford not to watch what I eat any longer. I enjoy a good serving of ‘Vanilla ice cream’ once in a while. And I can inform myself about the ingredients, caloric, fat and carb contents, among other fascinating information. I have a choice. I have the power to control my intake of calories and fat. That’s why I have chosen Tasti D-Lite as my favorite treat today. Check out the nutritional facts – you will be just as pleasantly surprised as I was!

Question of the Week: What is a “Best Swirl” Contest?

TastiBlogger — Wed, 10 Jun 2009 19:12:48 +0000

As we recently approached the 1000th follower mark on Twitter, we thought it would be fun to celebrate the event with a contest that would award the winner a Tasti party with up to 20 of their friends.
The winner also got to choose the flavors of the day and enjoy a Fail Whale cake. Many of those already following us were strategizing with their non-follower friends in order to secure the number 1000 spot.

The private event was held on June 4th at the Empire State Building location and was attended many of the office staff of Worldwide Business Research.

One of the activities was a “Best Swirl” contest. They were first instructed on the proper technique to create the perfect swirl in a Tasti D-Lite cup. Contestants then presented their creations to the judges (their office mates) who rated the efforts on a scale of 1-10 as compared to the example they were provided.

I think everyone found that it is not as easy as it looks but a fun time was had by all.

Our thanks go out to all the attendees for a great time and for setting the standard for such contests in the future.

Be on the lookout for more promotions through Twitter and Facebook. Got an idea for an office or birthday party at your local Tasti D-Lite? Let us know here.

Question of the Week: What is a Fail Whale Cake?

TastiBlogger — Mon, 20 Apr 2009 16:34:48 +0000

Great question. Perhaps you have never heard of the Fail Whale, a hashtag or Tweetup. These new terms are becoming popular as a result of the latest social media craze; Twitter, which allows short messages to be sent to “followers” who have elected to receive your updates via mobile devices or the web. We jumped on Twitter some time last year and have been enjoying connecting with Tasti fans through this new medium.

Recently a Tweetup (or Twitter meeting/mixer/social) was held at the Columbus Circle NYC Tasti D-Lite. In preparation, we thought it would be fun to create Twitter flavors and a Fail Whale cake. The “Fail Whale” is the character that is displayed on the Twitter website when Twitter is broken. (This happens periodically.)While the weather deterred some, the group that joined us enjoyed much product sampling, specials and giveaways. Great conversation was had by all related to both Twitter and Tasti. We hope you’ll join us next time. Follow us on Twitter for updates and promotions.