Tasti D-Lite Crosses the Line
Extending the customer relationship online can be fun and engaging but by nature it is virtual. You can’t shake hands or exchange a smile. Bridging the gap between the virtual and physical realms starts with a real connection of some sort. Customers cross the line when they step foot in a store, but interesting things can happen when the line is breached in the other direction.
We recently honored our 500th follower on Twitter with a $25 TreatCard. This was a simple gesture of appreciation and perhaps a way to accumulate additional followers.
Within a short time, we had a winner. (@patrontcs) who works at Patron Technology.
After an exchange of information, address, etc. our local staff was instructed to mail the card. Instead, they took it upon themselves not only to hand deliver the TreatCard, but they brought a Tasti D-Lite cake and some other Tasti items to the winner’s office unannounced. Here are two of the responses:
Below is Chelsea (our winner) with her cake. We are assuming at this point she is sharing her TreatCard as well. 
Part of our Mission is ”…making every customer’s day better…”. Sometimes you just have to cross the line. We hope you will join us by following on Twitter here or join other Tasti D-Lite fans on Facebook here.