tasti D-lite blog

For several years now, we’ve been having fun listening, engaging and developing applications that allow Tasti fans to get rewarded for their loyalty both online and offline.

Back in January, we launched our “social-friendly” rewards program that allows customers to earn extra points toward free Tasti when connections to Facebook, Foursquare and Twitter are enabled.

Messages are automatically posted earning extra TastiRewards points. We recently turned on a new feature that allows these members to write their own personalized MyTasti Message that will get sent out to friends and followers when their TreatCard is swiped.

Why not get rewarded for sharing your affection for Tasti D-Lite? Check out the MyTasti Message guidelines here. We’ll also be periodically adding links to coupons at the end of TastiRewards messages so your friends can benefit from your loyalty activity.

Ready to Join?

Ask for a TreatCard at a participating location then register online at http://myTasti.com
to setup your social connections, express your love and earn more points toward free Tasti.

We had a great response from our recent Mother’s Day “Moms Eat Free” event on May 9th. Moms across the country were celebrated and treated to a free cup and cone at their local Tasti D-Lite store.

We invited those who partook in the free treat celebration to grab a pic and submit it for a chance to win some Tasti prizes. Congratulations to the following Mother’s Day photo contest winners who won $200 and $100 Tasti TreatCards respectively.

1st Place: Congrats Nooshin (Mom), with picture taken by daughter Sahra, for earning our top prize!

2nd Place: Great job, Lisa, for taking this photo of Mom relaxing at Tasti after her celebratory treat!

Stay tuned on Facebook and Twitter for more contests, promotions and coupons!

It has been a few months since we kicked off our nationwide TastiRewards loyalty program so we thought we would provide an update on some additional features and benefits. You can learn more about the program basics here.

In addition to growing our participating locations list, we’ve redesigned the myTasti.com site and added Facebook as a supported social network.

TastiRewards members who opt in to earn additional points toward free Tasti by enabling social connections can now select from about a dozen different messages that will be automatically shared with friends when they make a purchase. Click here to learn more about our “social-friendly” loyalty features and how you can earn extra rewards by sharing your Tasti experience with your friends and followers on Facebook, Twitter and Foursquare.

Select locations will be periodically inserting links to coupons within the automated TastiRewards postings. So be on the lookout for messages like these:

If you haven’t taken advantage of the TastiRewards loyalty program, visit a participating location, request a TreatCard and start getting rewarded for your loyalty!

As we recently approached the 1000th follower mark on Twitter, we thought it would be fun to celebrate the event with a contest that would award the winner a Tasti party with up to 20 of their friends.
The winner also got to choose the flavors of the day and enjoy a Fail Whale cake. Many of those already following us were strategizing with their non-follower friends in order to secure the number 1000 spot.

The private event was held on June 4th at the Empire State Building location and was attended many of the office staff of Worldwide Business Research.

One of the activities was a “Best Swirl” contest.  They were first instructed on the proper technique to create the perfect swirl in a Tasti D-Lite cup.  Contestants then presented their creations to the judges (their office mates) who rated the efforts on a scale of 1-10 as compared to the example they were provided.

I think everyone found that it is not as easy as it looks but a fun time was had by all.

Our thanks go out to all the attendees for a great time and for setting the standard for such contests in the future.

Be on the lookout for more promotions through Twitter and Facebook.  Got an idea for an office or birthday party at your local Tasti D-Lite?  Let us know here.