A New York phenomenon since 1987.

Invented by one woman. Adored by millions.

 
Eating right is not a new idea. But sometimes it’s pretty hard to do. For more than 20 years, Tasti D-Lite has been making it easier to eat less and still feel completely satisfied. We’re serious about our purpose. We’re even more serious about having fun doing it. We hope you’ll join us.
 

A short history of Tasti D-Lite

More than a hundred years after ice cream was invented, somebody finally got it right. In 1987, the first official Tasti D-Lite serving swirled into history, and an unprecedented phenomenon came to be. With Tasti D-Lite, shape-conscious New Yorkers could enjoy dessert every day. With fewer calories. Less fat. And none of that pesky guilt. Today, Tasti D-Lite serves its creamy delicious, dairy dessert in more than 100 flavors to thousands of devoted customers every day.

 

This waist-watcher’s dream began in the kitchen of a New York woman. She didn’t ask for much: she just wanted to enjoy frozen treats like everybody else. But without the worry. And, she thought, maybe other people felt the same way. Experimenting with different ingredients and flavors, she enlisted the help of her food technologist father. Together, they perfected the proprietary formula that satisfies like no other frozen dessert in the world today.

 

This lower-calorie frozen dessert, Tasti D-Lite's popularity quickly soared, and it soon became Gotham's favorite guilt-free indulgence. Where’s the nearest Tasti? Just ask the nearest New Yorker. Tasti D-Lite is now sold through a network of more than 60 independently owned and operated centers, most in the greater New York City area. But soon … Tasti D-Lite will be available everywhere.

 

The future looks light, indeed

In 2007, the company was acquired by a New York private equity firm. The new company, Tasti D-Lite LLC, is led by President and CEO Peter Holt. Until now, only New Yorkers and a handful of others could enjoy the flavorful benefits of Tasti D-Lite. His goal (and it’s a good one) is to make Tasti D-Lite the number-one “good-for-you” frozen dessert in the world.

 

The company plans to build a 500-center franchise network in just five years, including two new flagship centers in Manhattan, slated to open in early 2008. With a world-class operating team, the company is undertaking a continual program of product and service improvement, flavor innovation, and customer involvement.